Marketing
Marketing an Introduction
This programme provides students with an introduction to the principles and practices of marketing. Among the topics covered are: the role of marketing, the marketing plan, the 4 P’s, market segmentation, target markets and much more!
25 minutes
order #MAR001
How To Market A Product
This programme uses two case studies, Yardley (who uses traditional marketing methods) and Cosmetics To Go (who use only direct mail), to consider market research, target markets, packaging and pricing.
30 minutes
order #MAR0002
Advertising Strategy – Marketing In Practice
This programme, using Physical Milk as a case study, introduces concepts of marketing and techniques available to ultimately sell products. It examines:
qProduct Development
qPromotion/Advertising
qPricing and Distribution
28 minutes
order #MAR0003
Why You Buy – How Ads Persuade
This programme looks at the influence of advertising, through the techniques of involvement, use of buzzwords, working on feelings, association, position of brand names, and appeals to public fears and insecurity.
33 minutes
order #MAR0004
Communication Skills At Work – Dealing With Customers
This programme focuses on how to approach customers and deal with difficult situations. Students will learn their role as a company representative, how to be polite regardless of the customer’s actions, how to talk on the phone and how to deal with unpleasant situations they may encounter on the job.
30 minutes
order #MAR0005
download hire agreement
Printer Friendly Page 
