Marketing
Marketing an Introduction
This programme provides
students with an introduction to the principles and practices of
marketing. Among the topics covered are: the role of marketing, the
marketing plan, the 4 P’s, market segmentation, target markets and
much more!
25 minutes
order #MAR001
How To Market A Product
This programme uses two case
studies, Yardley (who uses traditional marketing methods) and
Cosmetics To Go (who use only direct mail), to consider market
research, target markets, packaging and pricing.
30 minutes
order #MAR0002
Advertising Strategy – Marketing In Practice
This
programme, using Physical Milk as a case study, introduces concepts
of marketing and techniques available to ultimately sell products.
It examines:
qProduct Development
qPromotion/Advertising
qPricing and Distribution
28 minutes
order #MAR0003
Why You Buy – How Ads Persuade
This programme looks
at the influence of advertising, through the techniques of
involvement, use of buzzwords, working on feelings, association,
position of brand names, and appeals to public fears and
insecurity.
33 minutes
order #MAR0004
Communication Skills At Work – Dealing With
Customers
This programme focuses on how to approach
customers and deal with difficult situations. Students will learn
their role as a company representative, how to be polite regardless
of the customer’s actions, how to talk on the phone and how to deal
with unpleasant situations they may encounter on the job.
30 minutes
order #MAR0005
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