Better By Design
Workshop and Seminar
inspiration by design
The founder and director of The US Trends Research Institute, Gerald Celente, has accepted an invitation to visit New Zealand and speak at three regional events in March, hosted by Better by Design.
The intention of the visit is to provide direction and inspiration for exporters so they could be more confident about designing products and services that address future needs and wants.
The role at Better by Design is not just to help businesses grow their design capability, but also to help them understand where the opportunities may lie in the future. A true design-led company looks well beyond the current market needs, identifies a gap and provides something that consumers or businesses may not even realise they need or want yet
Mr Celente is a well known and respected media commentator on business and consumer trends in the US and publisher of The Trends Journal. While in New Zealand, he will help exporters understand the key global niche markets they should be designing new products and services for and signal what the key business and consumer trends will be in coming years. The local perspective on designing for niche markets will be provided by John O’Toole, managing director of organic skincare company Living Nature.
The Trends Research Institute is on record for accurately forecasting many major social, economic and political trends such as the dot.com crash, the rise of gourmet coffees and organic foods. They are currently predicting the rise in ‘simplicity hip’ for the average US family with downsizing in cars, houses and extravagances but a strong requirement for quality products that reflect personal styles and which are simple, reliable and can be repaired – not trashed – when broken.
Mr Celente will speak in Auckland on Monday 20 March, Wellington on Wednesday 22 March and Christchurch on Thursday 23 March.
The events run from 4pm to 5.30pm, followed by the opportunity to network over drinks.
The cost is $30 and you can register up to 12 people per online registration form.
Exporters can now register online HERE .
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