New Thinking
| A new booklet is available to help companies who are interested in building a competitive edge when promoting themselves internationally. The booklet, Building a Competitive Edge is part of the New Zealand New Thinking brand programme |  |
Pamela Ford, Director of Brand Development, New Zealand Trade and Enterprise, says that the booklet introduces New Zealand New Thinking to New Zealand companies.
"The programme is about presenting a consistent and unified message about what we have to offer as a country. The material that we are making available through our website, www.newzealandthinking.com, and the way we are showcasing New Zealand, through media and events around the world, all helps to build the image of New Zealand as a creative and innovative country that is technologically advanced."
The New Zealand New Thinking: Building a Competitive Edge booklet covers:
* the relevance of country branding
* why New Zealand New Thinking has been developed
* how the New Zealand New Thinking programme works
To receive a copy of this booklet please email christine.white@nzte.govt.nz
To read more about Brand New Zealand visit www.nzte.govt.nz/section/11772.aspx
Register with New Zealand New Thinking to gain access to marketing tools, resources and information on www.newzealandthinking.com
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